Once a rising junior and now a global name, Paula Badosa has turned her talent, resilience, and star power into a growing empire—where titles, fame and fortune go hand in hand.
Paula Badosa broke onto the WTA scene with grit, glamour, and a thunderous baseline game. Once hailed as the future of Spanish tennis, her rise brought titles, headlines—and serious earning potential.
Though her ranking has fluctuated, her tennis presence hasn’t. Between injury comebacks, high-profile tournaments and a visible off-court profile, she has steadily grown into one of the sport’s most marketable figures.
With every sponsorship, runway appearance and deep Grand Slam run, her financial profile has expanded beyond the court. The fortune behind the forehand is starting to make as much noise as her serve.
What is Paula Badosa’s net worth?
As of 2025, Paula Badosa’s estimated net worth stands at $6.2 million, according to Forbes. This figure reflects her earnings from prize money, endorsements and other ventures. Her financial ascent mirrors her rise in the tennis world.
Paula Badosa of Spain celebrates after defeating Caroline Dolehide of the United States during the womens singles semi-final match on day 8 of the Mubadala Citi DC Open 2024. (Source: Scott Taetsch/Getty Images)
Paula Badosa’s career earnings
Paula Badosa has earned over $7.8 million in career prize money, according to the WTA. Her earnings have been bolstered by consistent performances in major tournaments, including reaching the semifinals at the 2025 Australian Open.
In 2023, she accumulated approximately $744,495 in prize money, with projections indicating a significant increase in 2024 due to her strong performances at various events. Her earnings trajectory reflects her status as one of the top players on the WTA Tour.
Beyond prize money, her financial portfolio includes investments in luxury real estate and high-end automobiles, such as an Aston Martin V12 Speedster, Range Rover, Jaguar and Chevrolet, as the Live Fit Girls reported.
Paula Badosa’s endorsements
Paula Badosa has secured endorsement deals with several prominent brands, significantly contributing to her financial success. Her strategic partnerships have positioned her as a marketable athlete. Her deals include:
Nike: Badosa signed an apparel and footwear deal with Nike in 2019, wearing the Nike Air Zoom Vapor 11 shoes and previously endorsed by Adidas.
Wilson: She has a deal with Wilson, a well-known tennis equipment manufacturer, and uses the Wilson Blade 98 tennis racquet.
Iberdrola: A prominent power company in Spain, Iberdrola signed Badosa as its brand ambassador.
Kerastase: She also has an endorsement deal with the hair care brand Kerastase.