‘Avengers: Doomsday’ Teaser Trailers Top a Marvelous 1 Billion Combined Views
It’s a massive sum, considering the numbers were not boosted by tying into a TV broadcast event.
By Aaron Couch
Letitia Wright in the latest teaser for ‘Avengers: Doomsday.’ Courtesy of Disney
In mid-December, Marvel Studios embarked on a rarity in modern movie marketing when it released a teaser for Avengers: Doomsday solely in theaters. Typically, a launch for a movie of that would size hit online immediately, and might be tied to a big TV broadcast, like a championship sporting event, to help boost the numbers.
But the low-key teaser focusing on Chris Evans’ Steve Rogers played exclusively in theaters in front of Avatar: Fire & Ash before debuting online five days later. Three more teasers followed weekly in theaters, with spots featuring Thor and The X-Men, as well as a fourth and final centering on Black Panther‘s Shuri and M’Baku meet Ben Grimm from Fantastic Four.
