The best beauty moments from the 2026 Olympic Games
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Alysa Liu, the champion figure skater and breakout star of this Olympic season, swept not only two gold Olympic medals this past month, but also everyone’s hearts and algorithms. Catching eyes and followers for their terminally online charisma, alt-girl hair, and razor-sharp skating, Liu has inspired women, both young and old, to rediscover joy in their work, challenge pressures to conform to beauty standards and be outspoken in their beliefs.
She has also had a big influence on how we want to look. Since her big gold medal win, a growing number of people are heading to the hair salon to get that trademark raccoon tail hair for themselves. Bleach play was already a trend, with stars like Rosalía experimenting with halo hair and ghost roots, and now, thanks to Liu its only set to cement itself further. Alongside the turn towards maximalist, playful make-up, it seems like beauty is finally getting fun again.
It’s not just Liu’s hair that people are being influenced by. On her way to the podium, she doubled back mid-live broadcast with a quick, “Wait, my lipstick!” before flashing the crowd a glossy, smile – complete with that signature smiley lip piercing. It had TikTok’s beauty sleuths running to their search bars in an attempt to find the holy grail product. It didn’t take long until Rare Beauty’s Soft Pinch Tinted Lip Oil Stain was awarded its own flowers. Later confirmed by Liu herself in an interview, where she revealed the shade was Delight, a rosy brown hue.
Aside from sweeping Olympic beauty looks this month, elsewhere brands were dropping and restocking across make-up, vibrators and with a particular focus on scents for the season ahead. With Le Labo, Creed and Escentric Molecules all dropping new notes. Read on to see more of the best beauty drops from this month.
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